mode choice

Netflix-of-transportation app guiding users toward sustainable mode choices

By Saumya Jain The Whim app , which some call the “Netflix of transportation,” is now a year old. The app works on the principle of mobility as a service (MaaS) and partners with local public and private transportation providers, bundling transit and taxi fares, bikeshare trips, and other

Wisconsin’s millennial-recruiting pitch falls flat

By Eric Sundquist Here at SSTI Central in Wisconsin, we enjoy a good-natured joke at our southern neighbors’ expense. But now it’s the Flatlanders’ turn to laugh, at a new Cheesehead State ad campaign, which turns out to be about as hapless as Jay Cutler’s QB career. The campaign features

California travel surveys show big shift away from driving

By Chris McCahill Last year the California Department of Transportation (Caltrans) released the findings from its decennial household travel survey. The data are used mainly to update travel demand models and did not make major news. But the survey, which involved a huge sample of more than

Millennials & Mobility: Understanding the Millennial Mindset (APTA, 2013)

Recent news reports and studies have outlined changes in how Millenials travel and live. These have focused on the implications for all transportation modes as well as land use and economic activity. This APTA/TCRP report seeks to further understand the mindsets behind the trends and understand

Time Pollution (John Whitelegg, 1993)

In his 1993 essay, originally published in Resurgence & Ecologist, the author tries to explain why the more people try to save time, the less time they seem to have. This is true of transportation as well, and he uses travel time as an example of this phenomenon. Regardless of what mode

Productivity of trains as mobile offices a factor in mode selection

By Robbie Webber Although driving or flying may be faster door-to-door, trains offer something those modes do not: uninterrupted time to work. And this additional work time is starting to be a factor in transportation mode choice for many workers. Although many people attempt to work while