messaging

The Language of Mobility (AASHTO, 2011)

As a supplement to Making the Case for Transportation Investment and Revenue, AASHTO produced materials which update their case studies and present tips for successful communication strategies to talk about transportation funding and revenue. The Language of Mobility: The New Language of Highway

Building Public Support to Fund Preservation Work (Spitfire Strategies, 2012)

The Iowa Department of Transportation asked SSTI for assistance building public support for a gas tax increase to fund critical repair and maintenance work. SSTI contracted with Spitfire Strategies, a strategic communications firm that works exclusively with nonprofits and foundations, to help

Crafting messages for funding system preservation

By Beth Kanter Infrastructure is oblivious to shrinking budgets. Faced with decreasing dollars, state departments of transportation are forced to make difficult decisions about how to spend limited transportation funds. But voters understand how hard it is to make choices between competing

How do we get “everyday Americans” to support transportation funding?

By Beth Kanter  Despite the fact that everyone uses some mode of transportation, a recent article in Governing Magazine explored the transportation community’s failure to engage “everyday Americans” in the need for transportation investments. There is too much at stake – jobs, money,