human behavior

The psychology of public acceptance of gas tax increases

By Dan Handel Raising gas taxes is a perennial issue for states, and getting public acceptance is always front and center in the debate. Raising gas taxes serves the dual purpose of generating revenue for much-needed infrastructure maintenance, as well as incentivizing other modes of

Partnering improved highway design and behavior interventions for increased safety

By Mary Ebeling After a spike in traffic deaths in the first half of 2015, USDOT and NHTSA have offered a response that fast tracks the development of safety technologies and strives to improve driver behaviors. However, it is silent on roadway design. These familiar strategies could help

Instant rewards, penalties, and feedback are shown to change driver behavior

By Robbie Webber A new study shows that tiny financial losses can improve motorists’ compliance with speed limits. The study’s researchers found that the psychology of losing money, even just a few pennies, as well as the instant feedback of seeing the money trickling away, almost completely

San Francisco drivers still park on congested blocks despite variable pricing

Even though parking can be significantly cheaper on adjacent blocks, people keep parking in the same spots, regardless of cost. That’s the conclusion after the most recent adjustment in an innovative program to even out parking demand in San Francisco. An article out of Washington, DC,