communication

Beset by complaints, BART’s Twitter resorts to unvarnished honesty

By Eric Sundquist The Bay Area Rapid Transit system’s Twitter account went viral March 16 when, faced with a larger than usual number of complaints, it began responding like this: CHRISTOPHER CHAPPEL ‎@shakatron .@SFBART we’ve come to expect rush-hour equipment problems and train delays

Washington State Energy Efficiency Education Campaign (Spitfire Strategies, 2012)

As part of Spitfire’s work with SSTI and the Washington State Department of Transportation to develop a collaborative transportation energy efficiency campaign, Spitfire conducted a series of research activities to inform campaign planning. Through stakeholder interviews, case studies, mode

Can we talk? How to communicate on transportation issues

By Robbie Webber Anyone who has tried to talk to a member of the general public about transportation issues knows that eyes quickly glaze over. Gas taxes, freight policy, transit schedules, and infrastructure priorities just aren’t sexy subjects. Sure, people want to get places and know what

The Language of Mobility (AASHTO, 2011)

As a supplement to Making the Case for Transportation Investment and Revenue, AASHTO produced materials which update their case studies and present tips for successful communication strategies to talk about transportation funding and revenue. The Language of Mobility: The New Language of Highway

Uses of Social Media in Public Transportation (TCRP, May 2012)

This synthesis explores the use of social media among transit agencies and documents successful practices in the United States and Canada. Social media provide transit agencies with an unparalleled opportunity to connect with their customers. Download the full report.

How do we get “everyday Americans” to support transportation funding?

By Beth Kanter  Despite the fact that everyone uses some mode of transportation, a recent article in Governing Magazine explored the transportation community’s failure to engage “everyday Americans” in the need for transportation investments. There is too much at stake – jobs, money,