2014 AASHTO Social Media Survey​​ (AASHTO, 2014)

For five years AASHTO has conducted a survey of the use of social media and mobile app tools by state DOTs. They asked DOT communication teams about their social media programs, including the types of tools being used, social media measurement, staffing, agency policies and the development of mobile smartphone apps. The 2014 survey reveals a continuing trend toward increasing social media adoption. In addition, the survey suggests that the use of social media tools has dramatically shifted state transportation department communication staffing responsibilities and overall public engagement strategies.​

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