How Social Media Moves New York. Part 2: Recommended Social Media Policy for Transportation Providers (Rudin Center for Transportation NYU Wagner School of Public Service, 2012)

Social media networks allow transportation providers to reach large numbers of people simultaneously and without a fee, essential factors for the millions of commuters and leisure travelers moving through the New York region every day. This report, based on earlier findings (from Part 1), which analyzed local transportation providers’ use of social media, and a seminar on the subject in the wake of Hurricane Sandy, recommends social media policies for transportation providers seeking to inform, engage and motivate their customers.

Download the full report.